Creative pro­duc­tion com­pany Baroque launches film unit

Campaign Middle East - - NEWS - By Eleanor Dick­in­son

Dubai in­de­pen­dent pro­duc­tion house Baroque has ac­quired an Ital­ian film com­pany as it launches its own in-house film unit.

The creative pro­duc­tion com­pany has launched Baroque Film af­ter merg­ing with Mi­lan-based Dress Code Film as part of the UAE -based firm’s world­wide ex­pan­sion.

Award-win­ning di­rec­tor and Dress Code Film founder Lorenzo Bas­sano has been ap­pointed to over­see op­er­a­tions in Dubai.

Di­rec­tors al­ready on Bar­que Film’s ros­ter in­clude Cannes Lion-win­ning Ivan Vac­caro, Luigi Pane, Paris­based Pas­cal Dash, Luigi Dias, Ital­ian com­mer­cials, fash­ion and mu­sic video di­rec­tor Ser­ena Cor­vaglia, Greek au­teur Vardis Mari­nakis and 23-year-old Paris-based Emma D’Ho­er­aene.

Ar­gen­tinian di­rec­tor and cin­e­matog­ra­pher Dario Sabina and lead pro­duc­tion de­signer Nieves Ca­banes Pel­licer are also to re­lo­cate to Dubai and work along­side Bas­sano.

Baroque co-founder and CEO Ali Man­soor said: “Lorenzo and I go back a long way. From be­ing on zero-bud­get film sets in Ye­men to the best Hol­ly­wood stu­dios, we cracked all we were in­ter­ested in and de­liv­ered award-win­ning work. We al­ways thought alike and men- tored each other. “Now, as he takes on the lead­er­ship role at Baroque Film, Lorenzo will pass on his ex­per­tise and pas­sion for film as well as his skills in in­ter­ac­tive film­mak­ing for new me­dia plat­forms to our ros­ter of di­rec­tors to en­sure we cre­ate ground­break­ing work with pas­sion, love and care.”

For­mer busi­ness ad­vi­sor and ex­ec­u­tive pro­ducer of film at Me­di­aMonks in Dubai, Man­soor of­fi­cially launched Baroque with creative di­rec­tor Bjarne Hen­rik­sen in March.

The com­pany has ex­panded rapidly and now has an in-house team of more than 70 peo­ple and em­ploy­ees based across the world, from New York, Los Angeles and Lon­don, to Sin­ga­pore, Barcelona and Buenos Aires.

Love: Baroque Film aims to cre­ate en­gag­ing and beau­ti­ful con­tent for brands and agen­cies

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