Campaign Middle East

Creative production company Baroque launches film unit

- By Eleanor Dickinson

Dubai independen­t production house Baroque has acquired an Italian film company as it launches its own in-house film unit.

The creative production company has launched Baroque Film after merging with Milan-based Dress Code Film as part of the UAE -based firm’s worldwide expansion.

Award-winning director and Dress Code Film founder Lorenzo Bassano has been appointed to oversee operations in Dubai.

Directors already on Barque Film’s roster include Cannes Lion-winning Ivan Vaccaro, Luigi Pane, Parisbased Pascal Dash, Luigi Dias, Italian commercial­s, fashion and music video director Serena Corvaglia, Greek auteur Vardis Marinakis and 23-year-old Paris-based Emma D’Hoeraene.

Argentinia­n director and cinematogr­apher Dario Sabina and lead production designer Nieves Cabanes Pellicer are also to relocate to Dubai and work alongside Bassano.

Baroque co-founder and CEO Ali Mansoor said: “Lorenzo and I go back a long way. From being on zero-budget film sets in Yemen to the best Hollywood studios, we cracked all we were interested in and delivered award-winning work. We always thought alike and men- tored each other. “Now, as he takes on the leadership role at Baroque Film, Lorenzo will pass on his expertise and passion for film as well as his skills in interactiv­e filmmaking for new media platforms to our roster of directors to ensure we create groundbrea­king work with passion, love and care.”

Former business advisor and executive producer of film at MediaMonks in Dubai, Mansoor officially launched Baroque with creative director Bjarne Henriksen in March.

The company has expanded rapidly and now has an in-house team of more than 70 people and employees based across the world, from New York, Los Angeles and London, to Singapore, Barcelona and Buenos Aires.

 ??  ?? Love: Baroque Film aims to create engaging and beautiful content for brands and agencies
Love: Baroque Film aims to create engaging and beautiful content for brands and agencies

Newspapers in English

Newspapers from United Arab Emirates