New video pro­duc­tion house launches in Dubai

Campaign Middle East - - NEWS - By Eleanor Dick­in­son

A film pro­duc­tion com­pany aimed at “im­prov­ing” Dubai’s in­dus­try has launched in the city.

Orig­i­nally founded as a pho­tog­ra­phy stu­dio, Mer­aki has an­nounced the open­ing of its new video divi­sion fol­low­ing a surge in busi­ness growth from re­gional and global clients.

The Busi­ness Bay-based en­ter­prise has also plans to open a Euro­pean base, where the ma­jor­ity of its in­ter­na­tional work is lo­cated.

Mer­aki cur­rently works with re­gional agen­cies such as Saatchi & Saatchi Dubai and KSA, Mullen-Lowe Dubai and Riyadh and FP7. In­ter­na­tion­ally, the com­pany counts Ogilvy In­dia, LinkedIn, Porsche Ger­many, Havas World­wide and In­no­cean World­wide among its client ros­ter.

Hik­mat Ghan­dour, Mer­aki founder and for­mer stills pro­ducer at Mag­net, said he launched the ven­ture in re­sponse to his grow­ing frus­tra­tion with Dubai’s cur­rent in­dus­try.

“I felt that the pro­duc­tion houses here lack a lot,” he ex­plained. “They lack peo­ple who need not only to un­der­stand the pro­duc­tion lo­gis­tics, but also the cre­ative be­hind all the work.

“Their knowl­edge about the artists who made our in­dus­try what it is to­day is so small, which is be­com­ing a very frus­trat­ing fac­tor for all the lo­cally based tal­ents. They are not help­ing in ad­vanc­ing this in­dus­try but in­stead they are pulling it back­wards.

“We do want to bring change to this in­dus­try, or rather im­prove­ment. Dubai is a city that is grow­ing ex­tremely fast, but our in­dus­try isn’t; hence we would like to catch up and speed this process up be­cause it will not only ben­e­fit us, but also ev­ery­one else.

“A lot of the tal­ent we have been work­ing with over the past year are in­ter­na­tional and we would also like to con­tinue grow­ing this while sup­port­ing the lo­cally based artists, cre­at­ing a chan­nel be­tween Dubai and the rest of the world. Dubai is the city that has, and will have ev­ery­thing sooner or later, plus the great weather eight months of the year, so there can be no ex­cuse for us to make this city a prime des­ti­na­tion for pro­duc­tions com­ing from all over the world.”

Change: Mer­aki hopes to cre­ate new chan­nels in video pro­duc­tion

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