A DIF­FER­ENT WAY OF SEE­ING

BERGER PAINTS WEBISODES ASK HOW THE BLIND CAN EX­PE­RI­ENCE COLOUR.

Campaign Middle East - - News -

A series of 10 short webisodes cap­tures the role of a grand­fa­ther as an en­abler as he helps his blind grand­daugh­ter see the world through ef­fec­tive nar­ra­tion.The en­tire jour­ney is set in the rich ter­rain of the Mid­dle East, show­cas­ing cul­ture and her­itage of dif­fer­ent parts of the re­gion. The webisodes re­veal dif­fer­ent shades of Ara­bia. The cam­paign helps us to un­der­stand that even a blind per­son can see colour if we speak in the lan­guage they un­der­stand and em­power them. The agency be­hind the cam­paign is Fishtree. The di­rec­tor is San­chayan Viyy­ath Kochu and the DOP is Swap­nil.

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