A DIFFERENT WAY OF SEEING

BERGER PAINTS WEBISODES ASK HOW THE BLIND CAN EXPERIENCE COLOUR.

A series of 10 short webisodes captures the role of a grandfather as an enabler as he helps his blind granddaughter see the world through effective narration.The entire journey is set in the rich terrain of the Middle East, showcasing culture and heritage of different parts of the region. The webisodes reveal different shades of Arabia. The campaign helps us to understand that even a blind person can see colour if we speak in the language they understand and empower them. The agency behind the campaign is Fishtree. The director is Sanchayan Viyyath Kochu and the DOP is Swapnil.