THE INDUSTRY VIEW

79%

Percentage of respondents who agree with the statement: “I think the industry I work in comes across as ageist”

32%

Percentage of respondents who have experienced ageism towards them in the workplace 35% of women 29% of men

42%

Percentage of respondents who have seen ageism towards others

25%

Percentage of respondents who have been told they were “too old” when being turned down for a job*

40%

Percentage of respondents who have been told they “wouldn’t fit in” when they lost out on a job*

56%

Percentage of respondents who have been told they were “overqualified” when they lost out on a job*

59%

Percentage of respondents who agree that “advertising is a young person’s game”. 29% disagree

32

Average age of employees in their organisation ( estimated by respondents)

52%

More than half of respondents believe that the average age of employees in their workplace is too young

49%

Almost half of men surveyed see themselves working in the industry past the age of 50