FP7/DXB BAGS AT­LANTIS CRE­ATIVE

The ho­tel put its ac­count out to pitch late last year.

Campaign Middle East - - FRONT PAGE -

FP7/DXB has won the ad­ver­tis­ing brief for At­lantis The Palm Dubai.

The ho­tel launched a full-scale cre­ative com­mu­ni­ca­tions pitch to­wards the end of 2016, look­ing for an agency that could “ex­e­cute its mul­ti­fac­eted com­mu­ni­ca­tion needs and fur­ther­more cre­ate a long-term brand plat­form cam­paign for the way for­ward,” said FP7 in a state­ment.

Cam­paign un­der­stands the ac­count had pre­vi­ously been han­dled by WPP’s J. Wal­ter Thomp­son and FP7’s Mid­dle East Com­mu­ni­ca­tions Net­work sis­ter com­pany Mullen-Lowe for at least a year, and both agen­cies are be­lieved to have com­peted for the ac­count in this most re­cent pitch. At­lantis’ me­dia is han­dled by Magna, also an MCN agency.

Sasan Saeidi, man­ag­ing di­rec­tor of FP7 UAE Group, said: “At­lantis is a true des­ti­na­tion for tourists and res­i­dents alike.

“It has a great story that needs to be told to young and old, and its hos­pi­tal­ity of­fer­ing re­ally serves ev­ery kind of taste and age. There is truly noth­ing like it.”

He added: “We are de­lighted to be part­ner­ing with At­lantis and their great team. Our team is work­ing on re­ally ex­cit­ing ideas and we can’t wait un­til they hit the mar­ket, so watch this space.”

Hanan Eissa, mar­ket­ing di­rec­tor of At­lantis The Palm Dubai, said: “The At­lantis team is su­per ex­cited to be work­ing with FP7 as our com- mu­ni­ca­tions agency on At­lantis, the Palm.

“They have such a great plat­form idea for the brand and we are re­ally look­ing for­ward to bring­ing it to life across all our chan­nels and mar­kets. It’s go­ing to be a great part­ner­ship for 2017 and be­yond.”

In Jan­uary At­lantis ap­pointed Brazen – a UK-based PR agency that ex­panded to Dubai in 2015 – to han­dle pub­lic­ity for its bars, restau­rants and lounges.

As well as more than 20 food and bev­er­age out­lets, in­clud­ing Bread Street Kitchen & Bar, Nobu an Ronda Lo­catelli, At­lantis is home to the 17-hectare Aqua­ven­ture Water­park within its 46-hectare site. It holds more than 65,000 marine an­i­mals in its la­goons and dis­plays.

FP7 is part of McCann World­group, it­self a sub­sidiary of the US-head­quar­tered hold­ing group In­ter­pub­lic Group of Com­pa­nies.

It is the flag­ship agency of Mid­dle East Com­mu­ni­ca­tion Net­work, head­quar­tered in Dubai.

“A great story”: FP7 has been tasked with cre­at­ing “a long-term brand plat­form”

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