Face to Face wins Rain­bow cre­ative

Campaign Middle East - - NEWS -

Face to Face has won the cre­ative com­mu­ni­ca­tions ac­count for Dutch dairy co-op­er­a­tive Fries­landCamp­ina’s Rain­bow brand.

The ap­point­ment was made fol­low­ing a com­pet­i­tive pitch and cov­ers all of the brand’s mar­ket­ing and com­mu­ni­ca­tions for the Mid­dle East, as well as cre­ative com­mu­ni­ca­tion for some of Fries­landCamp­ina’s other brands in the re­gion.

Rain­bow is a well-known brand in the Mid­dle East, and the win is a sig­nif­i­cant one for Face to Face, a Dubai-based in­de­pen­dent agency.

R. Mu­rali Rao, re­gional mar­ket­ing man­ager at Fries­landCamp­ina, said: “We were look­ing for a mar­ket­ing and com­mu­ni­ca­tions part­ner to sup­port our plans and help drive aware­ness of Rain­bow across the re­gion with cre­ative flair. Face to Face showed great pas­sion and com­mit­ment and a truly in­te­grated ap­proach to com­mu­ni­ca­tion that will be fully em­braced as we build upon the suc­cesses of Fries­landCamp­ina and Rain­bow in the re­gion.”

Christo­pher Bell, chief ex­ec­u­tive and man­ag­ing part­ner at Face to Face, added: “This is a won­der­ful ac­count for us to win and fol­lows a suc­cess­ful year in which the agency has gone from strength to strength. We look for­ward to work­ing with Fries­landCamp­ina to bring fresh ideas to its mar­ket­ing strat­egy and to fur­ther heighten Rain­bow’s brand pres­ence across the re­gion.”

Rain­bow of­fers a range of dairy prod­ucts in the Mid­dle- East, in­clud­ing evap­o­rated milk, milk pow­der, cof­fee creamer and sweet­ened con­densed milk.

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