namshi asks: what’s in a look?
Molhoobhoy and Brown’s TVC for the brand “evokes a sense of living through a quintessential young adult’s diary.”
Moloobhoy & Brown were approached by UAE online retailer Namshi to create original video content to build brand awareness in the GCC and grow its audience in line with the launch of the SS ‘17 season. The brief placed particular emphasis on targeting the fashionconscious, digitally savvy 20-somethings who take pride in their individuality. The “State your style” campaign is a film that celebrates youth and originality in the region. Glued together by a series of stylised cinematic portraits and moments, the narrative evokes a sense of living life through a quintessential young adult’s diary.
BRAND: Namshi TITLE: State your style AGENCY: Moloobhoy & Brown CD: Hussain Moloobhoy ART DIRECTOR: Emma Lacey COPYWRITER: Neel Kumar PRODUCTION HOUSE: Magnet Connect PRODUCER: Wafa Tajdin DIRECTOR: Amirah Tajdin DOP: Caleh Heymann