namshi asks: what’s in a look?

Mol­hoob­hoy and Brown’s TVC for the brand “evokes a sense of liv­ing through a quin­tes­sen­tial young adult’s di­ary.”

Campaign Middle East - - FRONT PAGE -

Moloob­hoy & Brown were ap­proached by UAE online re­tailer Namshi to cre­ate orig­i­nal video con­tent to build brand aware­ness in the GCC and grow its au­di­ence in line with the launch of the SS ‘17 sea­son. The brief placed par­tic­u­lar em­pha­sis on tar­get­ing the fash­ion­con­scious, dig­i­tally savvy 20-some­things who take pride in their in­di­vid­u­al­ity. The “State your style” cam­paign is a film that cel­e­brates youth and orig­i­nal­ity in the re­gion. Glued to­gether by a se­ries of stylised cin­e­matic por­traits and mo­ments, the nar­ra­tive evokes a sense of liv­ing life through a quin­tes­sen­tial young adult’s di­ary.

BRAND: Namshi TI­TLE: State your style AGENCY: Moloob­hoy & Brown CD: Hus­sain Moloob­hoy ART DI­REC­TOR: Emma Lacey COPY­WRITER: Neel Ku­mar PRO­DUC­TION HOUSE: Mag­net Con­nect PRO­DUCER: Wafa Ta­jdin DI­REC­TOR: Ami­rah Ta­jdin DOP: Caleh Hey­mann

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