Fash­ion ti­tle fires royal ed­i­tor af­ter two is­sues.

Campaign Middle East - - FRONT PAGE - By Austyn Al­li­son

Deena Aljuhani Ab­du­laziz, the ed­i­tor-in-chief of Vogue Ara­bia, has been dis­missed from the mag­a­zine af­ter only two is­sues.

“I didn’t leave. I was fired. And I shall be re­leas­ing a state­ment about what hap­pened later to­day,” she told Fash­ion Net­work in a phone call on Thurs­day. “They [the pub­lisher, Ner­vora] are in breach of con­tract and they shall be hear­ing more from my lawyers,” she told the web­site.

The Saudi princess, who founded Riyadh-based mem­bers-only bou­tique D’NA, was ap­pointed to head up the bilin­gual ti­tle in July 2016.

Vogue Ara­bia, pub­lished by Dubaibased pub­lisher Ner­vora un­der li­cence from Condé Nast, launched as a dual-lan­guage web­site be­fore its first print is­sue ap­peared in March.

Its first cover fea­tured part-Pales­tinian Amer­i­can model Gigi Ha­did in a veil, with the strapline “Re­ori­ent­ing per­cep­tions”.

A UK gos­sip site quickly crit­i­cised the cover for be­ing very sim­i­lar to a 2010 dummy cover pro­duced by a blog­ger call­ing him/her­self The Poly­glot. That cover also had a woman in a veil and the same cover line. Vogue Ara­bia’s PR agency was un­able to pro­vide com­ment on whether the blog­ger was pur­su­ing le­gal ac­tion against the mag­a­zine.

At the time of go­ing to press nei- ther the princess nor Ner­vora had is­sued any state­ment.

Within the in­dus­try, Vogue Ara­bia quickly gained a rep­u­ta­tion for be­ing aloof, of­ten spurn­ing in­vites to at­tend the same lux­ury events as its com­peti­tor ti­tles.

Fash­ion site Busi­ness of Fash­ion re­ported that a new ed­i­tor had al­ready been ap­pointed af­ter Ab­du­laziz’s de­par­ture, which was “ef­fec­tive im­me­di­ately”.

The ex-ed­i­tor boasted no pre­vi­ous edit­ing ex­pe­ri­ence, but a press release from Ner­vora at the launch of Vogue Ara­bia said: “She has earned a rep­u­ta­tion as a fash­ion opin­ion leader and a source of in­spi­ra­tion for lo­cal and in­ter­na­tional de­sign­ers.

“Hav­ing spent time in the United States and Europe, she brings to the role an un­der­stand­ing of Western and Arab cul­tures.”

First cover: Gigi Ha­did posed in a veil for the launch is­sue of the mag­a­zine

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