FP7 wins Uber brand launch

FP7/DXB has won the Dubai brand launch project for Uber, which initiated a full- fledged creative communication pitch process in February of this year.

Campaign believes other agencies pitching included Memac Ogilvy and Interesting Times.

Sasan Saeidi, managing director of FP7 UAE Group, said: “Uber is a pioneer brand and they have been game changers in everything they have done. We had a lot of fun with the brief we received, and the work we created was very breakthrough and smart. … It’s amazing to be partnering with this superb brand, and we hope this launch campaign will be the start of many other ones to come.”

Nada Zagallai, Uber’s head of marketing for the Middle East, said: “Working with FP7 has been seamless. The energetic, professional and enthusiastic team impressed us with an incredible creative executed with impeccable quality. ”