FP7 wins Uber brand launch

Campaign Middle East - - NEWS -

FP7/DXB has won the Dubai brand launch project for Uber, which ini­ti­ated a full- fledged creative com­mu­ni­ca­tion pitch process in Fe­bru­ary of this year.

Cam­paign be­lieves other agen­cies pitch­ing in­cluded Memac Ogilvy and In­ter­est­ing Times.

Sasan Saeidi, man­ag­ing di­rec­tor of FP7 UAE Group, said: “Uber is a pi­o­neer brand and they have been game changers in ev­ery­thing they have done. We had a lot of fun with the brief we re­ceived, and the work we cre­ated was very break­through and smart. … It’s amaz­ing to be part­ner­ing with this su­perb brand, and we hope this launch cam­paign will be the start of many other ones to come.”

Nada Za­gal­lai, Uber’s head of mar­ket­ing for the Mid­dle East, said: “Work­ing with FP7 has been seam­less. The en­er­getic, pro­fes­sional and en­thu­si­as­tic team im­pressed us with an in­cred­i­ble creative ex­e­cuted with im­pec­ca­ble quality. ”

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