DUBAI FONT #EXPRESSYOU

The Dubai Font project was brought to life by The Executive Council of Dubai in partnership with Microsoft. Designed and developed as a free font, it aims to encourage self-expression and reading. Y&R Dubai executed a campaign across multiple platforms called “#Expressyou”. It is a story of what the font aims to achieve, reflecting the personality of the emirate of Dubai, whose vision revolves around giving, happiness, smartness, boldness, living in harmony, respecting one another and combining the authenticity of the past, the modernity of the present and the aspirations of the future.