Mintrics secures seed funding

Numu Capital, a Dubai-based venture capital seed fund, has invested in Mintrics, a social video analytics dashboard.

The startup uses private application programming interfaces to provide detailed reports on how videos are performing across varied platforms. Mintrics gauges subscribers’ video content against historical performance across platforms and against industry averages.

Mintrics was launched almost a year ago by Tarek Nasr and Tarek Shalaby, and won the Start Up Alley award at the Dubai Lynx 2017.

Numu Capital’s seed investment will be directed towards Mintrics’ global expansion plans and to further develop its technology. Jamal Al-Mutarred, managing director of Numu Capital said: “The decision to invest in Mintrics was easy. This is a startup that has a high growth potential, a unique technology, and a solid team behind it.”