NEW BOSS AT UM

Joe Ni­co­las steps up to be­come re­gional MD as Skin­ner re­turns to UK for EMEA post.

Campaign Middle East - - FRONT PAGE -

MCN has an­nounced the ap­point­ment of Joe Ni­co­las as re­gional man­ag­ing di­rec­tor of me­dia agency UM MENA.

Ni­co­las has been with UM for more than eight years, and the agency says he has been an in­te­gral part of “lead­ing UM to­wards be­com­ing the largest and the num­ber one me­dia agency in the re­gion – de­vel­op­ing the prod­uct, driv­ing growth, build­ing teams and gal­vanis­ing peo­ple, and con­tribut­ing to the suc­cess of clients’ brands.”

As re­gional head of prod­uct for UM MENA, Ni­co­las has been the driv­ing force be­hind the suc­cess­ful rolling out and in­te­gra­tion of UM’s prod­uct of­fer­ings of so­cial, dig­i­tal, branded con­tent, tech­nol­ogy and cre­ative so­lu­tions for clients across MENA re­gion.

“Joe has a unique un­der­stand­ing of the re­gion’s dy­nam­ics,” says the agency. “In ad­di­tion to over­see­ing the Le­vant of­fices he has also – along with his team – been a change agent and leader in trans­form­ing UM Egypt in times of eco­nomic in­sta­bil­i­ties – re­vamp­ing the of­fice into a healthy op­er­a­tion, build­ing a mo­ti­vated team, im­proved ca­pa­bil­i­ties and higher client sat­is­fac­tion.

“As the busi­ness lead on key global and re­gional ac­counts he plays a cru­cial role in client re­la­tions and busi­ness de­vel­op­ment, for which he has an out­stand­ing track record.”

Ni­co­las has been work­ing closely with Chris Skin­ner, who led UM MENA since 2013, and who will now re­lo­cate to the UK as pres­i­dent of UM EMEA.

“I am ex­cited to be tak­ing over this role at one of the largest agen­cies in the re­gion. At a time where our re­gion is un­der­go­ing a trans­for­ma­tion, we have the right team, the right com­pany cul­ture and the right port­fo­lio of clients to en­able us to de­liver great work and set new stan­dards. I look for­ward to play­ing a ma­jor role in this and the con­tin­u­ing suc­cess and de­vel­op­ment of the agency in the com­ing years” said Ni­co­las.

Ghas­san Har­fouche, group CEO of MCN, said: “MCN would like to thank Chris for his ex­cel­lent lead­er­ship and in strength­en­ing the agency’s po­si­tion in the MENA re­gion. We sin­cerely ap­pre­ci­ate his vi­sion and te­nac­ity to­wards ex­pand­ing the com­pany’s port­fo­lio and per­for­mance and we look for­ward to the next phase of UM un­der Joe’s lead­er­ship.”

Re­gional man­ag­ing di­rec­tor: Joe Ni­co­las

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