NEW BOSS AT OGILVY

Nuyte­mans suc­ceeds Moutran.

Campaign Middle East - - FRONT PAGE -

Pa­tou Nuyte­mans, the chief dig­i­tal of­fi­cer of Ogilvy EMEA, is tak­ing over as CEO of Memac Ogilvy in the Mid­dle East, re­plac­ing Ed­mond Moutran, the founder of the agency.

Nuyte­mans, who has worked for Ogilvy for more than two decades, will move to Dubai, though she will con­tinue in her dig­i­tal role along­side her new re­spon­si­bil­i­ties. Moutran, who has led the agency since 1984, will stay on as ex­ec­u­tive chair­man of the agency.

Memac Ogilvy cov­ers 14 coun­tries across the Mid­dle East and has more than 1,000 em­ploy­ees, with a client list that in­cludes Coca-Cola, Amer­i­can Ex­press, Kim­berly Clark and IBM.

Nuyte­mans has led dig­i­tal trans­for­ma­tion projects for clients in­clud­ing IBM, Voda­fone and Unilever and has led the net­work roll­out of a leadingedge so­cial me­dia per­for­mance ca­pa­bil­ity – which is cur­rently Ogilvy’s fastest grow­ing of­fer. Un­der Pa­tou’s lead, dig­i­tal ser­vices went from rep­re­sent­ing 15 per cent of Ogilvy EMEA’s rev­enues 10 years ago to more than 40 per cent today.

John Seifert, Ogilvy’s world­wide chief, said Nuyte­mans would be “a real agent of change” for the com­pany and that her ap­point­ment also re­flected Ogilvy’s de­ter­mi­na­tion to drive through gen­der equal­ity amongst its lead­er­ship team.

“Pa­tou is one of our bold­est and bravest lead­ers,” Seifert said. “She will be a bril­liant role model for a whole pipe­line of young fe­male tal­ent who will be­come the lead­ers in our busi­ness.”

Nuyte­mans added: ““The suc­cess and legacy that Mr. Moutran has built with Memac Ogilvy is sel­dom seen in any mar­ket around the world. It’s an hon­our and a priv­i­lege to be tak­ing the helm at such a con­nected, pas­sion­ate, and cre­ative group.”

The agency said in a state­ment: “The part­ner­ship be­tween Memac and one of the world’s most suc­cess­ful agen­cies has trans­formed Memac Ogilvy into one of the net­work’s most in­flu­en­tial and im­por­tant mar­kets. Nuyte­mans’s ap­point­ment sig­ni­fies a mile­stone in the com­pany’s Next Chap­ter jour­ney, as it seeks to cre­ate the mod­ern, in­te­grated agency in one of the net­work’s most promis­ing re­gions.”

Bril­liant role model: Pa­tou Nuyte­mans

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