Campaign Middle East - - NEWS -

Google has ap­pointed a new head of brand­ing for the MENA re­gion.

PIERRIC DUTHOIT, who is French, held the same po­si­tion for Google Rus­sia in Moscow for three years. He will be in charge of grow­ing au­to­mo­tive and FMCG clients’ busi­ness and for YouTube’s rev­enue in the re­gion. Be­fore moving to Google, Duthoit was the EMEA di­rec­tor of cus­tomer ac­qui­si­tion at Match. com in Paris.

BEN KNIGHT has joined Mul­lenLowe Open’s Abu Dhabi of­fice as global cre­ative lead and ex­ec­u­tive cre­ative di­rec­tor of Mul­lenLowe Open UAE. The agency is the global ac­ti­va­tion bou­tique of cre­ative com­mu­ni­ca­tions net­work Mul­lenLowe Group. Its UAE of­fice was opened in 2015 when the agency was ap­pointed as Eti­had Air­ways’ CRM and di­rect mar­ket­ing agency of record. Knight will re­port to global CEO of Mul­lenLowe Open An­thony Hop­per, and to Jose Miguel Sokoloff, pres­i­dent of Mul­lenLowe Group Global Cre­ative Coun­cil. Knight brings 20 years of ex­pe­ri­ence in brand ac­ti­va­tion and ad­ver­tis­ing, nine of which were spent in the UAE, most re­cently as ECD at WPP brand agency Ge­om­e­try Global. In Beirut, pro­duc­tion col­lec­tive Good Peo­ple has hired SABINE

FARAH as ex­ec­u­tive pro­ducer, re­plac­ing Michel Abuzeid. She was most re­cently at The Talkies in Dubai for five years. “Sabine is a highly ex­pe­ri­enced pro­ducer, and more im­por­tantly she un­der­stands the value and im­por­tance of do­ing great work,” said Good Peo­ple in a state­ment. “Her eight years in the industry ex­tend be­yond ad­ver­tis­ing, as she has worked on sev­eral shorts and doc­u­men­taries.” PR agency Grayling Mid­dle East has ap­pointed LAU­REN RAMEY as ac­count di­rec­tor. “Lau­ren’s knowl­edge of new age com­mu­ni­ca­tions, paired with her ex­pe­ri­ence ad­vis­ing se­nior rep­re­sen­ta­tives of gov­ern­ments and lead­ing or­gan­i­sa­tions, brings sig­nif­i­cant value to the Grayling team,” said Jonathan Shillington, man­ag­ing di­rec­tor of Grayling Mid­dle East. Be­fore join­ing Grayling, Ramey was di­rec­tor of com­mu­ni­ca­tions plan­ning for the Premier of On­tario in Canada. More re­cently she worked as com­mu­ni­ca­tions ad­vi­sor to the Min­istry of Fi­nance in Saudi Ara­bia.

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