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Campaign Middle East
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2018-01-28
“If the number your client demands is one that’s easy to produce, how much incentive is there to go the route that takes more effort?”
DANI RICHA IS LYNX’S PERSON OF THE YEAR
turning insight into business
the struggle for print transparency
PICKING UP A CLEARER SIGNAL
Why face-to-face beats Facebook
SPLIT PERSONAS
New top team at Impact BBDO as Paul Shearer becomes CCO
New roles announced in OMD management shuffle
Zenith: Iran to lead 30 growing markets
HUMANISING CAMPAIGNS
New news feed
Media buyer beware
THE ART OF INTEGRATION
Moving from ‘how many?’ to ‘why?’
Don’t just collect data, connect data
Path dependence can break us
A measured response to metrics
Placebo advertising
MAKING THE MOST OF MEDIA INTELLIGENCE
KEEPING THEM CLOS E
S E X , S PA C E A N D SAUDI ARABIA
Appointments
English
United Arab Emirates
Business & Current Affairs
Campaign Middle East - 2017-11-19
Campaign Middle East - 2018-02-11