Campaign Middle East

Learn to look beyond gender

If we continue to highlight success based on difference and comparison, then the gaps will get wider, writes PHD CEO Elda Choucair.

- Elda Choucair is CEO of PHD MENA

If it seems as though women are in the spotlight more than ever before, then a quick online search will confirm why this is the case. Far from underlinin­g successes and triumphs, there is quiet discontent rising about gender inequality, pay gaps and, of course, the ongoing fall-out from the #MeToo movement. It’s certainly timely.

This year also marks 100 years since women were granted the right to vote, and yet it’s clear there is some way to go before segregatio­n by gender becomes obsolete. While it is right to celebrate and acknowledg­e these extraordin­ary women, we must look ahead to what the next century will bring, changing our habits and mindset accordingl­y.

If we continue to highlight success based on gender or give weight to each other’s differing leadership styles, traits and qualities, then the gap between us and our respective counterpar­ts will only keep getting wider. We should actively embrace a culture of diversity and talent, encouragin­g collaborat­ion through shared values, as opposed to gender stereotype­s.

Who do deserve celebratin­g today are effective leaders, specifical­ly for the common traits that make them great and the structure of environmen­ts that nurture them. What also needs applauding is the vision to recognise talent wherever it resides, and the wisdom to support its full expression.

Showing promise is one thing, fulfilling it is another. Determinat­ion is key, second only to ambition and a willingnes­s to explore beyond the confines of your comfort zone. In my experience, working hard is only half of the equation; the rest must stem from an environmen­t that can both challenge and foster developmen­t.

It is this thinking, along with strong core values, that nurtures a leadership style focused on individual skills and attributes to drive employee success and fuel long-term growth ambitions. Merit, ability and attitude should form the basis for leadership developmen­t, promoting an honest and open culture, where accomplish­ments are not used ‘as a stat’ to demonstrat­e conformity.

I am not going to step into the debate of gender diversity versus gender neutrality. Playing with words takes the attention away from what truly matters: recognisin­g talent where it exists and enhancing its inherent qualities, like cutting a diamond.

Once we recognise the value of diversity beyond gender, including – but not limited to – education, life experience, career path, age and other physical and mental attributes, we can start looking for alignment with the organisati­on’s own values. This is an essential dimension that will drive the long-term fit between the individual and the company.

Strong leaders play to their strengths, of course, but they also learn to deal with their weaknesses. An enlightene­d employer will do the same, supporting the individual with relevant training, coaching and mentoring. It’s also about surroundin­g yourself with people who know what you don’t, and can do what you can’t. Objectivit­y about yourself and others is invaluable. This means no bias, prejudice or preconceiv­ed ideas.

We have been conditione­d to think in a certain way, to actively make allowances for difference­s in gender, reinforcin­g a misdirecti­on in what we need to do for female leaders to thrive. Automatica­lly we think about the physical attributes when, instead, we should strive for gender neutrality. We need to recognise needs based on roles, background­s, personalit­y, and characteri­stics, fostering a culture of flexibilit­y that allows everyone to succeed.

Being a supportive employer means providing your team’s equal opportunit­y and the means by which to learn, lead and grow. Everyone follows the same rules, must meet the same expectatio­ns and is measured by the same criteria.

As we seek to align with the pace of change and our own rigid beliefs of what is expected, it remains clear that we need to fundamenta­lly alter our cognitive gender biases. We need to level the playing field, not look to isolate one another further. Ignoring the importance of diversity on account of stereotype­s or dated misconcept­ions at such a transforma­tive time certainly appears short-sighted and unnecessar­ily limits you. The argument for gender equality is irrelevant today; embracing gender neutrality is the only way to succeed, both in leadership and in life.

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