MI N I S T R Y O F H E A L T H
The UAE’s Ministry of Health and Prevention has launched the third phase of an awareness campaign highlighting the health risks associated with the over-consumption of sugarsweetened beverages. Created by Grey Dubai, the campaign uses ‘honest ads’ in an attempt to take on a category that frequently romanticises sugary drinks. BRAND: Ministry of Health and Prevention TITLE: Exposing Big Sugar AGENCY: Grey Dubai CCO: Ali Shabaz ECD: Vidya Manmohan SENIOR COPYWRITER: Athina Afton Lalljee SENIOR ART DIRECTOR: Khaled Ibrahim ASSOCIATE CREATIVE DIRECTOR: Omaima Saad