RAINBOW
Dairy brand Rainbow has rolled out a new strategic communication initiative targeted at modern, progressive home-makers across the GCC. These women look forward to their mid-morning break, after a flurry of activities in the morning. During this break they like to catch up with their close friends, and tea is an integral part of these catch-ups. Rainbow identified the opportunity to own 11am tea moments and created occasion-based communication, making 11am catch-up moments magical with Cardamom and Low Fat variants. BRAND: Rainbow TITLE: 11am AGENCY: Rain CREATIVE TEAM: Manoj Ammanath, Malek Atassi, Bosky Cherin, Rachna Gopalan, Evan Bourke PRODUCTION HOUSE: Phoenix Films DIRECTOR: Tarek Korkomaz