B I D AYA H O ME F I N A N C E
The No Way Out campaign told the story of what a Saudi national has to go through in order to make his or her dream of owning a home become a reality. Three different stories, all written in Arabic calligraphy, were designed into a maze-like format to dramatise their struggles and how Bidaya Home Finance was the way out of this dilemma. BRAND Bidaya Home Finance TITLE: No way out AGENCY: The Classic Partnership ECD: Alok Gadkar CREATIVE DIRECTOR: Leslie Paul ACD: Aktham Kassam