CITIBANK

VALUE OF TIME

As Citibank pushes to take customers from its brick-and-mortar branches to its time-efficient online platforms, Dubai-based creative agency Horizon FCB launched a branded content video for the UAE and Bahrain markets, titled ‘Value of Time’. A social experiment that uses real people, the video sees participants realise that between work, errands, commutes and other daily obligations, they only spend a fraction of their time with their loved ones. Bringing to life this simple yet impactful truth, the emotional video pushes viewers to evaluate the value of their time and to use it wisely with Citibank.