DOMINATING DURBAN
THE REGIONAL WORK THAT BROUGHT BACK L OERIES.
On the 40th anniversary of the Loeries, the best of brand communication across Africa and the Middle East was awarded over two nights in Durban.
At the awards ceremonies on Friday 17 and Saturday 18 August, 287 Loeries were awarded across 14 categories including six Grands Prix, 31 Golds, 69 Silvers, 113 Bronzes, 18 Craft Golds and 50 Craft Certificates.
Middle East agencies picked up two Grands Prix, six Golds, eight Silvers, 15 Bronzes and five Craft Certificates.
TBWA/Raad won a Grand Prix for Louvre Abu Dhabi’s Highway Gallery in the Radio category. Impact BBDO won an Integrated Grand Prix with Lucky Face for Loto Libanaise.
Impact BBDO won Golds for its Spacesuit Collection for Landmark Group, in the Communication Design category; for Lucky Face for Loto Libanaise in the Digital & Interactive Communication category and in Media Innovation; for Greed for Centrepoint in Film Communication; and a Craft Gold for the same campaign in the same category. Horizon FCB Dubai won a Craft Gold for Hidden Hindi Posters – Tea, for Citbank, in the Print Communication category.
TBWA/Raad won Silvers with Slow Trends for Connect in Digital & Interactive Communication; Skins of Peace for Amnesty International in Outdoor & Out of Home; and #SheDrives for Nissan in PR & Media Communications, and also in Film Communication. Horizon FCB Dubai won a Silver with Hidden Hindi Posters – Tea, in Outdoor & Out of Home. Impact BBDO won Silvers with Bridal Uniform for UN Women, and The Hunger-proof Football Experience for Snickers, both in Live Events, Activation & Sponsorship; and with Lucky Face in Digital & Interactive Communication.
Impact BBDO took four Bronzes; TBWA took eight; J. Walter Thompson KSA won two, and the same agency’s Beirut office won one.
Impact BBDO’s Lucky Face won a Craft Certificate in Digital & Interactive Communication. TBWA’s Highway Gallery won a Craft Certificate in Live Events, Activations & Sponsorships. Impact BBDO won three Craft Certificates in Film Communication. Two were for Greed, and the third was for The Boy Nobody Could See, also for Centrepoint.
More than 2,500 entries were received, with 15 per cent of entries from outside South Africa. A total of 700 brands were represented by 265 agencies from 15 countries across Africa and the Middle East.
The top three Agencies of the Year were: First – Joe Public United; Second – TBWA Hunt Lascaris Johannesburg; and Third – Impact BBDO Dubai. The top three Regional Agency Groups of the Year are: First – TBWA; Second – Ogilvy EMEA; and Third – Joe Public United.