Oath’s RYOT Studio comes to MENA

Oath, a subsidiary of Verizon and the parent company of AOL and Yahoo, announced last week that, through its strategic partnership with ConnectAds, it has expanded its global creative studio to the MENA market. With a presence (through local affiliates or partners) in 14 countries across five continents, RYOT Studio is “a next- generation creative studio offering a premium end-to-end content marketing solution that brings brands’ stories to life”.

A statement from Oath and Connect ads said: “Having successfully launched in other markets, RYOT Studio, working with its local partner Connect Ads, is excited to expand its remit to the MENA market. Bringing its expertise in creative digital campaigns to the MENA region will allow brand and agency content to work harder across Oath’s platforms and properties. Clients of Connect Ads will be able to draw on this global resource and maximise ROI from the creative, targeting and delivery of culturally relevant content.”

It added: “Fueled by next generation technology, rich customer data, scaled distribution, premium publishing and award-winning creative expertise, through the Connect Ads partnership, RYOT Studio will work with MENA brands and their agency partners to match them with relevant publisher voices and audiences. RYOT Studio is committed to crafting custom content that has a fresh perspective on the human experience, using the newest and most groundbreaking technologies.”