ENCHANTEUR
Not many women know that lumps are not the only indications of cancer, so Enchanteur handed out pocket mirrors with a special message: “I can do more than check your makeup”. These special mirrors were distributed to women across UAE. The campaign evoked a tremendous response from the target group and reminded them that self-examination is critical in breast cancer awareness. BRAND Almarai TITLE: Pink of health AGENCY: Axis Integrated EXECUTIVE DIRECTOR: Mukhtar Mody ACCOUNT DIRECTOR: Vidya Panicker CREATIVE: Manjunath Subedar/Mubeen Nawaz