Campaign Middle East

ALDAR PROPERTIES

MAMSHA AL SAADIYAT

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Produced by M&C Saatchi and Electric Lime Films (EL Films), the film’s essence is a love story between a man and the luxurious lifestyle of Mamsha. A man of today drifts through his days, looking for something he vaguely feels is missing in his life – he walks the beach, he drives the island, he wanders the halls of the art galleries, searching. The film weaves through time and space in a dreamlike manner, building tension around a potential love interest. Abstract and dreamlike scenes give the film texture and ambiguity as it jumps around in time and space to relive the memories of a feeling.

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