Fork Media launches Mashable Middle East with Ziff Davis
Fork Media, a media and ad tech company, has partnered with USbased digital media conglomerate Ziff Davis to launch and operate Mashable Middle East (me.mashable.com) across 12 countries in the Middle East and North Africa.
Mashable, which has been owned by Ziff Davis since 2017, is a global multi-platform media and entertainment brand reaching 70 million unique content visitors a month worldwide, including a social media following of 28 million. Founded in 2005 as a technology blog, it has become the go-to source for technology, digital culture and entertainment, said Fork in a release.
Mashable Middle East will “curate and localise the best of Mashable’s unique and offbeat global content, while additionally offering engaging original content produced for the region across culture, entertainment, tech and auto”.
Starting with an English-language website at launch, Mashable Middle East will expand to offer its audience, partner brands and advertisers an Arabic-language website in the first quarter of 2019.
A statement from Fork said: “Underpinning the Mashable Middle East journey will be a team of skilled journalists and seasoned sales and marketing professionals at Fork Media, which entered the GCC market three years ago with marketleading products and solutions across AI-driven contextual advertising, data-driven native advertising and performance marketing.”
Fork Media’s first content play in the Middle East, Curly Tales Dubai, was launched earlier this year, build- ing on its success in India.
Samar Verma, CEO of Fork Media, said: “We entered the Middle East market three years ago as our first international foray, and it has grown since then to get huge adoption for our ad-tech platforms and also launch media properties like Curly Tales and Mashable, after successful launches of the same in India. Our strong partnership with Ziff Davis continues to grow beyond India with the integrated approach of content, sales and marketing providing the right localisation strategy for these globally popular brands.”