Nissan to be honoured as Dubai Lynx Advertiser of the Year in 2019
The 2019 Dubai Lynx Advertiser of the Year will be awarded to Nissan at the festival, which takes place on March 10-13, 2019. The award recognises brands that distinguish themselves through innovative marketing and embracing and encouraging creative work produced by their agencies.
Dubai Lynx 2018 was a successful year for Nissan with the #SheDrives and Camel power campaigns – both produced by TBWA\Raad and OMD – winning awards. The #SheDrives campaign aimed to empower women and normalise the idea of female drivers, following a Royal Decree in Saudi Arabia. The range of content across platforms earned it the Interactive Grand Prix and a further three Gold, four Silver and two Bronze Lynxes. The Camel power campaign was an innovative idea that helped Nissan own the conversation around performance of cars and off-road vehicles on sand, and was awarded a Promo & Activation Grand Prix and a PR Grand Prix along with four Silver and two Bronze Lynx awards.
Philip Thomas, chairman of Cannes Lions and Dubai Lynx, said: “The Advertiser of the Year Award is a recognition of creative bravery that demonstrates the value of marketing communications. Nissan have distinguished themselves through innovative campaigns and a skillful approach to communicating the benefits of its products. The awards they have won at Dubai Lynx over the past five years are testament to an organisation that embodies creativity and we’re delighted to recognise and celebrate this excellence.”
Nissan has been in the Middle East for 61 years and it has grown to become one of the most recognised automotive brands in the region. It has one of the most extensive and popular model ranges, including the Patrol, and is the official automotive partner of Expo 2020 Dubai.
Kalyana Sivagnanam, president of Nissan Middle East and regional vice-president of marketing and sales for Africa, the Middle East and India, said: “At Nissan we are dedicated to be providing our customers with ‘innovation that excites’; this holds true across all touchpoints of the consumer journey, especially advertising. We are therefore delighted and honoured to have been recognised by Dubai Lynx as Advertiser of the Year. We are extremely proud of our record at Dubai Lynx.”