Lenovo appoints Leo Burnett as ad agency for its PC business
Multinational technology company Lenovo has appointed Leo Burnett MEA as the advertising agency for its PC business in the Middle East and Africa. Leo Burnett will provide strategic support to Lenovo’s team, while collaborating to develop a long-term advertising strategy to drive the brand’s business objectives.
Claire Carter, marketing director MEA at Lenovo, said: “We wanted an agency to help us tell the Lenovo story as a leading global tech brand and at the same time to connect with and be relevant to our consumers in the region. We believe Leo Burnett’s expertise in the region and its creative use of technology to deliver integrated media solutions will help maximize our brands’ effectiveness in engaging our MENA audience.”
Lenovo is the fastest growing player, by units, among the top five global PC makers, and in the first quarter of 2018 returned to the global PC number-one leading position. Leo Burnett is tasked with helping Lenovo maintain its brand leadership in the region with agile and data-driven advertising campaigns.
“Lenovo is a pioneering technology brand, and the scope of its advertising brief reflects this. We are delighted that Lenovo has chosen Leo Burnett as its preferred partner,” said Kamal Dimachkie, chief operating officer at Publicis Communications MEA.