VOLK­SWA­GEN MID­DLE EAST KI­NETIC

Campaign Middle East - - NEWS -

Volk­swa­gen Mid­dle East part­nered with long-term UAE-based artist Maddy Butcher to cre­ate an artis­tic take on the new Volk­swa­gen brand and in­tro­duce it to the re­gion. Butcher pro­duced an en­er­getic mu­ral en­ti­tled Ki­netic, which com­bines the vi­brant new brand palette and tone with some of the most recog­nis­able fea­tures of VW’s ve­hi­cles. She fused these fea­tures with pat­terns and shapes in­spired by tra­di­tional char­ac­ter­is­tics of lo­cal ar­chi­tec­ture. The main piece was painted over three days, then sec­tions were cut away and made into 50 unique stand­alone art­works. Videog­ra­phy was by Jack Leonardo, Butcher’s co-founder at Crisp Pro­duc­tions.

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