Mo­men­tum Egypt wins HSA brief

Campaign Middle East - - NEWS -

Mo­men­tum Egypt has an­nounced its ap­point­ment by Hayel Saeed Anam (HSA) Ye­men, a multi-sec­tor fam­ily-owned con­glom­er­ate in Ye­men, as the ad­ver­tis­ing agency for its FMCG busi­ness.

HSA has in­ter­ests in man­u­fac­tur­ing, re­tail and trade. The group’s most prom­i­nent sec­tors in­clude ed­i­ble oils and dairy prod­ucts; bis­cuits and con­fec­tionery; flour milling and sugar re­fin­ing; car­ton print­ing and pack­ag­ing; and ce­ment pro­duc­tion.

HSA CMO Mo­hamed Torki said: “We are look­ing to trans­form the way our brands con­verse with our con­sumers. Mo­men­tum Egypt’s work in this area in re­cent years has been im­pres­sive and we trust that their ex­per­tise and tal­ent, com­bined with the ex­cep­tional ca­pa­bil­i­ties of the FP7/Mc­Cann team, will help fur­ther the 85-year legacy of HSA Group’s FMCG busi­ness.”

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.