Momentum Egypt wins HSA brief

Momentum Egypt has announced its appointment by Hayel Saeed Anam (HSA) Yemen, a multi-sector family-owned conglomerate in Yemen, as the advertising agency for its FMCG business.

HSA has interests in manufacturing, retail and trade. The group’s most prominent sectors include edible oils and dairy products; biscuits and confectionery; flour milling and sugar refining; carton printing and packaging; and cement production.

HSA CMO Mohamed Torki said: “We are looking to transform the way our brands converse with our consumers. Momentum Egypt’s work in this area in recent years has been impressive and we trust that their expertise and talent, combined with the exceptional capabilities of the FP7/McCann team, will help further the 85-year legacy of HSA Group’s FMCG business.”