Netflix is disrupting the system in India: Madhuri

NETFLIX’S INDIAN CONTENT has often been characterised as niche by the critics due to lack of mainstream features as compared to its rivals but Madhuri Dixit believes the streaming giant has disrupted the film industry.

“I think stars will always be the stars but this is like a ground breaking thing where you disrupt the system and Netflix is doing that,” Dixit said at a panel discussion during the See What’s Next: Asia event in Singapore.

The 51-year-old actor said Netflix provided the options to its users and to drive her point home, she cited the example of her Marathi feature Bucket List and its Hollywood namesake starring Jack Nicholson and Morgan Freeman. “The thing is that people choose whatever they want whenever they want. I did Bucket List recently and when I type it in, it offered me Jack Nicholson and Morgan Freeman’s Bucket List. So you have choices, genres and all that you like, even suggestions. It’s a disruptor. I think it has a long way to go. Cinema will always be there but Netflix gives you freedom to make whatever you want to make.”

“There are two magical things in the world. One is theatre or cinema and the other is internet. Netflix is a great marriage between these two. If we had the infrastructure that we do today, 20 years ago then it would have been great because even though Hum Aapke Hai Kaun...! was very well received despite not having Netflix and everything it would have magnified,” Madhuri said.

Madhuri will make her debut on Netflix with her Marathi production titled 15th August. The satirical film, set in Mumbai, is about the struggles of middle class India. PTI