Cream of the streams; the top entertainer of 2018 is...
After a year like this, Netflix shows no signs of chilling. The dominant online video streamer started 2018 with almost 118 million subscribers, went on to win its first feature-film Oscar, briefly surpassed Disney as the most valuable US media company, lured the likes of superstar show runners Shonda Rhimes, Ryan Murphy and Kenya Barris – not to mention Barack and Michelle Obama – and is expected to end the year with 146 million subscribers and a likely Best Picture Oscar nominee in Roma.
In a sign of how influential the giant streamer has become, it also got what every celebrity gets — a gentle mocking on Saturday Night Live. The sketch comedy show’s season-ending episode this month aired a fake ad highlighting Netflix’s enormous effort to produce as much content as possible.
“Our goal is the endless scroll. By the time you reach the bottom of our menu, there’s new shows at the top,” explained the voice over.
For a dominating 12 months, Netflix has been named The Associated Press Entertainer of the Year, voted by members of the news cooperative.
“There’s been so much amazing entertainment this year, and we’re proud of the part we’ve played and humbled by this recognition from the AP,” Ted Sarandos, Netflix’s chief content officer, said after being told of the honour.
“We are thrilled to be working with the best creators who have helped us to entertain the world with shows, films and specials from Hollywood, Mumbai, Madrid, Seoul, Berlin and everywhere in between.”
Netflix topped other candidates including Donald Glover, Ariana Grande, Bradley Cooper and Michelle Obama, among others. Previous Entertainer of the Year winners have included Lin-manuel Miranda, Adele, Taylor Swift, Jennifer Lawrence, Lady Gaga, Tina Fey and Betty White.
Though Netflix doesn’t release ratings, 2018 was a year when it seemed to really flex its digital muscles, showing off its deep reservoir of titles, from original unscripted shows to those produced in other countries, to even becoming a home for shows canceled elsewhere.
The company scored its first feature-film Oscar in March, with a best documentary trophy going to Icarus, Bryan Fogel’s investigation into doping in sports. (Netflix won its first ever Oscar last year with the short doc
The White Helmets.)
Netflix movies, specials and shows were all over popular culture this year, including
The Kissing Booth, Nanette, To All the Boys I’ve Loved Before, The Kominsky Method, The Haunting of Hill House, GLOW, Lost in Space, The Great British Baking Show, Salt, Fat, Acid, Heat and Queer Eye to House of Cards – Netflix’s first original series – debuted just six years ago.
It has backed such Oscar bait as Roma and The Ballad of Buster Scruggs and TV fans await more episodes from
Stranger Things, The Crown Orange Is The New Black and Ozark The company has even seen the phrase “Netflix and chill” part of the mainstream vocabulary.
In May, Netflix’s market capitalisation shot higher than the capitalsation for mighty Disney, previously the most valuable media company in the world. Netflix then knocked HBO off its longtime perch — 18 years — as the most nominated Emmy Award platform, eventually earning 112 nods. The streaming behemoth would go on to tie the premium cable network with 23 wins at the Emmy Awards. Netflix also dominated the TV categories at the Screen Actors Guild Awards with 15 total nods, nearly double any other network.
Top filmmaking talent like Martin Scorsese, the Coen brothers and Michael Bay are working for Netflix, and the streaming giant convinced Charlie Brooker to bring his Black Mirror to its platform. It hired Channing Dungey from ABC Entertainment and Kira Goldberg from 21st Century Fox. It has promised to spend more than $8 billion on content this year alone.
We are thrilled to be working with the best creators who have helped us to entertain the world with shows, films and specials from Hollywood, Mumbai, Madrid, Seoul, Berlin and everywhere in between.” Ted Sarandos