Atelier Zuhra
Atelier Zuhra showcases the femininity of a woman with delicate embroidery and artistic design. is very classic, chic and elegant.
has become very competitive. The demand has also increased and today’s customer has evolved too. Going forward I see new trends coming in. The fashion industry is very competitive with many players in the market. This means that all the designers need to be innovative at all times. I believe now designers are taking a lot of precautions and becoming environment-friendly.
should not just be about the fabrics or how ethically and organically they are made but it is a whole cycle right from production to management to marketing and finally to transit.
durability is always at the forefront. Of course, we never compromise on fashion and style but when you make a couture piece you need to understand your clients’ perspective too, when one decides to spend a heavy amount on a garment they would definitely want it to last for many years and re-use it in different ways.
With the kind of talent Dubai currently has, which is a beautiful amalgamation of global and local cultures and immense government support, the city is already growing towards becoming the next fashion capital. Things in Dubai are changing at an extremely fast pace and I believe people appreciate and respect fashion designers more than before.
The people of Dubai and Middle East are getting up to date with current fashion trends and the rest of the world is also becoming aware of Middle Eastern talent, hence it is a great time to be in the fashion industry right now. According to me Dubai is becoming the new fashion hub for emerging talent and is inspiring people all over the world to come here.
My fashion identity/ethos… The fashion industry today… Sustainable fashion… When I am creating a piece… Dubai as a fashion hub: At FF, fans can expect…
my collection ‘Once Upon A Dream’ which is based on the fantastical world of fairy tales. This collection will make my fans feel like they are in a dreamland. It will add an element of sparkle to their lives and put a smile on every woman’s face.