Hassi Driss

The couture label aims to empower women around the world with sophisticated designs that enhance the female silhouette

is extremely future! Unfortunately, with the past few body conscious. I like to mix the classical global scandals, my hope in humanity’s with the experimental, the sensual concern for our environment has wavered. with the strong, making it feminine yet I find myself very blessed to work on a androgynous. product that is entirely hand-made with

I also like to maintain a healthy balance authentic raw materials and in a limited between geometric and organic patterns quantity to cater to no more than my with a lot of three dimensional elements, customers. keeping it sculptural while looking “effortless”.

My fashion identity/ethos… The fashion industry today…

has become boring and repetitive in terms of creativity; we keep bringing back the 30’s, 70’s and 90’s, as if our age doesn’t have a unique identity to mark our era. Branding has taken over quality. Trend has taken over personal expressions.

Ideally, I wish more money was spent on artisans, tailors, embroiderers and creative minds rather than retail spots and marketing stunts.

Sustainable fashion…

should be the

When I am creating a piece…

I always look for a way to have my pieces recycled at some point, as I put a lot of value into the intricate handwork that goes into our garments.

Dubai as a fashion hub:

I think Dubai has achieved what no other Arab country has ever been able to, especially when it comes to press and media.

a genuine collection that was made with a lot of intricacy, expertise, creativity and love.

At FF, fans can expect…