Nadya Dzyak
Nadya Dzyak’s international pret-a-porter company is effortlessly chic!
My fashion ethos…
is a splendid vision of femininity. An alchemy of sensuality and art with love and beauty as the main message.
The fashion industry today…
has huge competition. There are a lot of brands worldwide that are trying their best to promote their creations to get global awareness. But not many of them know success, only those who have a unique DNA, those who can gather a good team, having knowledge in what you do, invest energy, time and heart into the business. Many of the young brands suffer from lack of business knowledge. There should be stronger businessfashion mentors, conventions, trainings who can support talents all over the world and help them run their brands as businesses.
Sustainable fashion…
is something we are all for. We use natural biodegradable fabrics, we make long-lasting pieces our clients want and can keep for a long time. We produce our collections in our own home country, in a beautiful atmosphere, with a positive energy. Our team feels valued and appreciated. And this energy is channeled to our customers when they wear our creations. I believe that the fashion industry will soon understand that there is no need in producing many things, and that there is a big need for unique things with meaning and love.
When I am creating a piece…
we first think about its durability. We want people to love and value our clothes and treat them as a piece of art. We want our woman to wear our dresses many times. We don’t think about trends and fashion when we create our clothes, as fashion and trends are moving too fast. Our pieces will still be relevant in any wardrobe for years to come, recognisable and unique.
Dubai as a fashion hub:
Dubai is a highly dynamic, innovative and modern city. It has established itself as the fashion city of the Arab world, and is on the way to establishing itself among the international fashion destinations of the world.
Fans can expect…
artisanal craftsmanship, our new Spring-summer 2020 collection that explores the optical phenomenon of nature and transformations of light. We were inspired by Aurora Borealis, the natural light display referred to as the Northern Lights. You will notice a lot of layering and colour mixing, creating the effect of weightless fading and blending that hints at twilight and sunset hues. It is a magical collection.