THE RISE OF THE REAR

BOT­TOM IM­PLANTS HAVE NOW OVER­TAKEN BREAST IM­PLANTS IN THE POP­U­LAR­ITY STAKES, AS BELFIES (THAT’S BUT­TOCK SELF­IES) PER­ME­ATE INSTAGRAM AND TWIT­TER – WITH KIM KAR­DASHIAN LEAD­ING THE CHARGE. AS WE GET READY FOR THE SUM­MER HOL­I­DAYS, EMI­RATES WOMEN IN­VES­TI­GATES

Emirates Woman - - Health/Plasticsurgery -

WORDS : AOIFE STU­ART-MADGE K im Kar­dashian’s curves are now so fa­mous that last year they threat­ened to ‘break the in­ter­net’ when a cover shoot with Pa­per mag­a­zine was leaked on­line. And Kar­dashian fever shows no signs of abat­ing: the re­al­ity star re­cently topped a sur­vey by cos­metic surgery group Longevita of the most cov­eted celeb bot­toms; and there’s even a Kar­dashian app which lets you try on Kim’s mind-bog­gling pro­por­tions for size on your own photo.

Ac­cord­ing to data re­leased by the Amer­i­can So­ci­ety of Plas­tic Sur­geons, de­mand for sil­i­cone butt im­plants has dou­bled since 2013, while fat trans­plants, dubbed the Brazil­ian, rose more than 15 per cent. Mean­while the Amer­i­can So­ci­ety for Aes­thetic Plas­tic Surgery found an even big­ger in­crease in the de­mand for this surgery: they claim de­mand for both aug­men­ta­tions and fat trans­plants had dou­bled in the last year. On re­leas­ing the statis­tics, Dr Michael Ed­wards, the so­ci­ety’s pres­i­dent pointed to Instagram, and stars like Kim Kar­dashian who love to flaunt their fuller be­hinds on­line in the name of ‘belfies.’ “It’s so­cial me­dia,” said Dr Ed­wards. “The Kim Kar­dashi­ans and the Jen­nifer Lopezes...”

In fact, the re­cent surge in de­mand for butt aug­men­ta­tion surgery has been at­trib­uted to the belfielov­ing Kar­dashi­ans to such an ex­tent that many in the cos­metic surgery in­dus­try now re­fer to the surgery sim­ply at ‘The Kim’. Longevita plas­tic sur­geon Prof. Dr. Fuat Yuk­sel, says, “Kim has been popular among women seek­ing butt aug­men­ta­tion or ‘Brazil­ian Butt Lifts’ as they are more com­monly known, for a few years, but in the last 12 months we’ve had a mas­sive rise in the num­bers ask­ing for a Kim Kar­dashian bum.” He adds, “The Brazil­ian lift is now one of the most highly sought- af­ter pro­ce­dures we do – we’ve seen a 200 per cent in­crease in the num­ber of en­quiries for this pro­ce­dure in the last 12 months alone. Women love beau­ties like Nicki Mi­naj and Kim Kar­dashian who have big­ger bums and are not afraid to flaunt it.” MID­DLE EAST DE­MAND And belfie fever has spread to the UAE too. Ed­wina Viel from the Lon­don Cen­tre for Aes­thetic Surgery (LCAS) in the Gulf says it’s now one of the most popular surg­eries among women in the Mid­dle East. One of the most popular treat­ments at the Dubai-based surg­eries is called ‘The Or­ganic Bot­tom.’ Ed­wina’s hus­band, plas­tic sur­geon Dr Mau­r­izio Viel ex­plains, “This is us­ing the pa­tient’s own fat, usu­ally taken from the ab­domen area, and in­ject­ing it around the bot­tom area to en­hance or to shape it. This looks and feels very nat­u­ral, and it is a sought-af­ter pro­ce­dure be­cause it is the pa­tient’s own ‘or­ganic’ parts so there is no al­ler­gic re­ac­tion. This is an ex­tremely popular pro­ce­dure in the Mid­dle East.”

How­ever, if you are go­ing to opt for surgery to boost your ca­boose, it’s im­por­tant to do your re­search and find a rep­utable clinic. LCAS sur­geon, Dr Roberto Viel (Mau­r­izio’s twin brother) has this ad­vice, “Be care­ful when choos­ing your doc­tor. It should be with a doc­tor with a good rep­u­ta­tion in a rep­utable clinic or hos­pi­tal. We have seen time and time again, pa­tients who come to us who have been in­jected with poor qual­ity or il­le­gal fillers by sur­geons pre­tend­ing to be qual­i­fied, or af­ter go­ing to other neigh­bour­ing coun­tries and choos­ing their doc­tors on price rather than qual­i­fi­ca­tions - and are now fac­ing a life­time of com­pli­ca­tions. The Dubai Health­care City, MOH and DHA are ex­tremely strict with li­censes but there are peo­ple prac­tis­ing un­der the radar,” he warns.

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