Emirates Woman - - Special Promotion -

AS IF WE NEEDED ANOTHER REA­SON TO LOVE HIGH STREET FAVE ALDO, THEY JUST GAVE US THE CHANCE TO RE­CY­CLE OUR PRE-LOVED SHOES IN EX­CHANGE FOR A SHINY NEW PAIR. We a l l k n o w h i g h - s t r e e t s h o e g i a n t A l d o is the go-to store for on-trend footwear with­out the purse-pop­ping price tag, but did you also know that the chain is as se­ri­ous about so­cial re­spon­si­bil­ity as they are about t h i s s e a s o n ’s m u s t - h a v e trends? Take their re­cent #al­dosole­mates cam­paign, which en­cour­aged cus­tomers to do­nate a pair of pre-loved shoes to the Emi­rates Red Cres­cent c h a r i t y, a n d b e g i f t e d a n e w p a i r o f s h o e s o f their choice as a thank you. Sweet deal, right? No won­der the ini­tia­tive saw 3,000 savvy shop­pers queu­ing out­side the w o r l d ’s b i g g e s t A l d o s t o r e in DIFC to re­cy­cle their pre-loved heels for a wor­thy cause. A stag­ger­ing 4,000 pairs of shoes were do­nated to char­ity dur­ing the event, and the shoe gi­ant handed out more than 550 new pairs of shoes to cus­tomers. But then, Aldo has al­ways been com­mit­ted to in­flu­enc­ing so­ci­ety in both fash­ion and so­cial r e s p o n s i b i l i t y. S i n c e the very first Aldo store opened its doors in down­town Mon­treal in 1972, this pi­o­neer­ing com­pany has been guided by a strong set of ethics; a brand with a con­science, as founder Aldo Ben­sadoun called it. Com­mit­ted to en­rich­ing the com­mu­ni­ties where we live and work, Aldo has cer­tainly made a dif­fer­ence to the hu­man­i­tar­ian causes helped by the Emi­rates Red Cres­cent. Aldo, we salute you.

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