FIND YOUR SOLEMATE AT ALDO
AS IF WE NEEDED ANOTHER REASON TO LOVE HIGH STREET FAVE ALDO, THEY JUST GAVE US THE CHANCE TO RECYCLE OUR PRE-LOVED SHOES IN EXCHANGE FOR A SHINY NEW PAIR. We a l l k n o w h i g h - s t r e e t s h o e g i a n t A l d o is the go-to store for on-trend footwear without the purse-popping price tag, but did you also know that the chain is as serious about social responsibility as they are about t h i s s e a s o n ’s m u s t - h a v e trends? Take their recent #aldosolemates campaign, which encouraged customers to donate a pair of pre-loved shoes to the Emirates Red Crescent c h a r i t y, a n d b e g i f t e d a n e w p a i r o f s h o e s o f their choice as a thank you. Sweet deal, right? No wonder the initiative saw 3,000 savvy shoppers queuing outside the w o r l d ’s b i g g e s t A l d o s t o r e in DIFC to recycle their pre-loved heels for a worthy cause. A staggering 4,000 pairs of shoes were donated to charity during the event, and the shoe giant handed out more than 550 new pairs of shoes to customers. But then, Aldo has always been committed to influencing society in both fashion and social r e s p o n s i b i l i t y. S i n c e the very first Aldo store opened its doors in downtown Montreal in 1972, this pioneering company has been guided by a strong set of ethics; a brand with a conscience, as founder Aldo Bensadoun called it. Committed to enriching the communities where we live and work, Aldo has certainly made a difference to the humanitarian causes helped by the Emirates Red Crescent. Aldo, we salute you.