THE GRACE COD­DING­TON EF­FECT

WHAT HAP­PENS WHEN T WO LEG­ENDS – THE ICONIC 179 -YEAR - OLD TIF­FANY & CO. BRAND AND CRE­ATIVE DI­REC­TOR GRACE COD­DING­TON – JOIN FORCES?

Emirates Woman - - Fashion/Grace Coddington -

WORDS: G race Cod­ding­ton first burst into the fash­ion in­dus­try as a wet-be­hind-the-ears model way back when the baby boom was at its peak, Elvis Pres­ley was catch­ing on like wild­fire, Fidel Cas­tro came into power, fash­ion buzz­words were 'shape' and 'sheen' and Gabrielle 'Coco' Chanel be­came an ad­jec­tive in her own time.

Fast for­ward al­most 60 years and Grace Cod­ding­ton is still one of the most sig­nif­i­cant forces in fash­ion. She has, in fact, spent 50 years shap­ing, mould­ing and adding her own spe­cial sheen to it dur­ing her 28-year stint as cre­ative di­rec­tor of Amer­i­can Vogue, along with her 21 years at Vogue UK. And just be­cause she turned 75 a few months ago, don’t ex­pect this trail­blaz­ing fire­ball of en­ergy and en­thu­si­asm to de­camp any time soon. On the con­trary, with her tran­si­tion to a new­ly­cre­ated role at Vogue – cre­ative-di­rec­tor-at-large – she is now per­mit­ted to work on ex­ter­nal projects.

The first of these is her col­lab­o­ra­tion with Tif­fany & Co. in her role as ‘fash­ion vi­sion­ary’ for their Fall 2016 Leg­endary Style cam­paign – Grace’s first-ever brand ad­ver­tis­ing cam­paign. Star­ring Christy Turling­ton Burns, Lupita Ny­ong’o, Elle Fan­ning and Natalie Westling, Grace man­ages to beau­ti­fully blur the lines be­tween ad­ver­tis­ing and ed­i­to­rial in the head-turn­ing cam­paign.

Speak­ing ex­clu­sively to Emi­rates Woman, the fash­ion doyenne tells us why she is in ‘awe’ of the women she’s just worked with, who she’d like to play her in a film on her life and why Di­dier Malige, her part­ner of 30 years, bet­ter be read­ing this… LYN­D­SEY STEVEN

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.