edgardo osorio

CRE­ATOR OF AQUAZ­ZURA

Emirates Woman - - Con­tents - Word s : Carmel Gill

The In­ter­view: Edgardo Osorio.

In just five short years IT shoe brand Aquaz­zura has be­come a firm favourite on our Pin­ter­est boards and been worn by ev­ery fash­ion­ista imag­in­able. In this in­ter­view Edgardo Osorio, cre­ator of the must-have footwear brand, tells EW why he thinks women love his shoes, his love of pineap­ples and why he’s not wor­ried about copy­cats.

The S/S17 col­lec­tion is in­spired by an ec­cen­tric jun­gle.

I took in­spi­ra­tion from the tribes of Kenya, Pa­pua New Guinea and the Ama­zon and the col­lec­tion is filled with lots of dif­fer­ent ex­otic colours, flow­ers and em­broi­dery.

The name Aquaz­zura is ac­tu­ally two words in Ital­ian.

Aqua and zurra means blue water. Blue is ac­tu­ally my favourite colour and I was in Capri at the time that I came up with the name. I wanted a brand with an Ital­ian name that re­minded me of sum­mer, hol­i­days and some­thing that had a dolce vita as­pect to it. We make ev­ery­thing in Italy in Tus­cany and I wanted a name to re­flect that.

We be­came global so quickly.

It felt like it was from one day to the next. Luck­ily we had the sup­port of the mag­a­zines but so­cial me­dia also played a big role in cre­at­ing a buzz about the brand on an in­ter­na­tional level. Fash­ion girls were wear­ing our shoes and post­ing on so­cial me­dia plat­forms and peo­ple then started buy­ing the shoes and they were sell­ing out.

Ev­ery woman I can pos­si­bly think of has worn my shoes.

From Jen­nifer Lawrence to Ju­lianne Moore, Naomi Camp­bell to Clau­dia Schif­fer, you name it. It’s so amaz­ing to see all these beau­ti­ful and in­cred­i­ble women who have bought the shoes and love wear­ing them.

I think women love my shoes for the com­fort fac­tor.

There’s a thought process to mak­ing my shoes com­fort­able. It’s not only about mak­ing beau­ti­ful shoes, it’s also about mak­ing sure they fit well and that a woman can walk, dance and live in them. The de­signs are feminine but fun and play­ful at the same time.

I col­lect pineap­ples.

The golden pineap­ple logo that you see un­der­neath my shoes came from my love for pineap­ples. Pineap­ples mean wealth and good for­tune and I love that the wearer has a lucky charm on the bot­tom of their foot ev­ery­day.

When you have some­thing good, ev­ery­one wants to copy it.

I’m not wor­ried about other de­sign­ers or the high street copy­ing my styles as they are cre­at­ing a dif­fer­ent kind of prod­uct that is mass-pro­duced and uses cheap ma­te­ri­als, They might em­u­late my styles but they will never be the same. If you are a lux­ury client, you will know the qual­ity of my shoes and how they feel. On the plus side, it’s amaz­ing to see how in­flu­en­tial my shoes are that peo­ple want to copy them. I take it as a com­pli­ment.

My big­gest achieve­ment is the growth of the brand in such short time.

In just five years we are now stocked in more than 60 coun­tries and have more than 10 stores world­wide. We’ve cre­ated some­thing from noth­ing.

My motto in life is:

do what you love and be­lieve in your dreams. You can achieve what­ever you want if you dream big enough and work hard enough. n

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