Accounts to follow this month

A curated list of who to #follow this month

@aesop

Established in Melbourne in 1987, Aesop’s objective is to formulate products of the finest quality. Offering skin, hair and body care products, they create everything with a meticulous attention to detail both in terms of ingredients and branding, while also integrating natural ingredients.

@milkmakeup

New York-based Milk Makeup was born out of a fashion photography studio named Milk in downtown Manhattan. Their products are cruelty-free, parabenfree and 100 per cent vegan. Setting their brand apart, they use alternative natural ingredients in their products including watermelon extract and mango butter.

@herbivorebotanicals

Including a whole host of active ingredients in their products, they use specific components for therapeutic reasons. Their formulas are cruelty-free emphasising organic, high quality and food-grade ingredients. The brand’s gua sha tool and jade roller are popular beauty essentials that are a must for beautiful skin.

@shiffabeauty

Created by Dr. Lamees Hamdan, an expert in the science of healing, SHIFFA combines organic ingredients with skincare science. The brand promotes beauty from within with its own unique ‘healing essence’ – a combination of active ingredients in therapeutic concentrations to heal the skin from within. This works magic.

@hudabeauty

Launched by award-winning beauty blogger Huda Kattan in 2013, seven years on Huda Beauty is now one of the world’s most popular beauty brands with a valuation of $1.2Billion. Starting with a collection of false eyelashes, the brand now consists of everything from makeup to new skincare brand Wishful.

@sephoramiddleeast

Launched in France in 1969, eventually coming to the Middle East in 2007, Sephora is the go-to place for all your beauty needs. It offers a wide range of leading skincare, makeup and fragrance brands from around the world which can be found exclusively at Sephora.

@hindash

Professional makeup artist, content creator and overall creative genius, Mo Hindash is a natural in front of the camera, posting regular product reviews and tutorials to his YouTube channel. Prior to finding his love for beauty, it was his passion for art that made him a distinguished makeup artist in the Middle East.

@foreo_mea

This Swedish beauty and skincare company has carved a niche out in the beauty space for themselves. Their innovative take has led the brand to become popular in the skincare space with products including Luna, ISSA Tooth brush and UFO smart mask device.

@fentybeauty

Launched by Rihanna in 2017, from the outset Fenty Beauty pitched itself as a game-changing force in the beauty industry, offering 40 shades of foundation. At the core of Fenty Beauty’s brand ethos inclusivity, ensuring all products are formulated to suit all skin tones.

@deciem

This cruelty-free label is the parent company for the game-changing brand, The Ordinary. There are 10 other brands under the Deciem umbrella following the mantra “clinical formulations with integrity”. They aim to ensure consumers are familiar with products that deliver amazing results at reasonable prices.

@themayaahmad

This renowned Lebanese makeup artist has an enormous presence on social media. With a fan base of over 1.1 million on Instagram and over 600,000 on YouTube, Maya’s makeup looks are an instant hit with women across the Middle East.

@newbybeauty

Net-A-Porter’s Global Beauty Director, Newby Hands is an incredible woman. Having tried and tested products to ensure we have the real downlow on what they deliver. With knowledge in every area of beauty from skincare to makeup, it was our pleasure to interview her for this issue.