A DOUBLE DECADE OF JEWELLERY The Icons
Pandora is the brand that delivers perfectly proportioned charms season after season, making them both collectable and the ideal gift. For the last two decades the brand has carved its own niche in the world of jewellery with its iconic bracelets and charms to pendants and other pieces, offering unique and personalised accessories for each individual to voice their loves and passions. The new ‘Icons’ collection celebrates the innovative designs Pandora has created over the years, and focuses on the brand’s signature snake chain essence and pattern.
Individually handcrafted, these pieces look ideal alone or layered together. Using the bracelet as a canvas, and to mark their 20year anniversary, Pandora has added two new designs of the Pandora Moments bracelet as well as other sleek reimagined design pieces to the collection for you to own and enjoy. The new cutting-edge design made with the brand’s high-quality craftsmanship features new bracelet closures and metal mixed with pave. It’s always the finer details that make a difference to your style and these stunning pieces will transcend seasonal trends.
Pandora’s muses who are a global collective of inspiring women – Georgia May
Jagger, Halima Aden, Margaret Zhang and more – are the perfect style inspiration for how to wear a piece of your very own.
Stephen Fairchild, Chief Product Officer, says, “The 20th birthday of the Pandora Moments bracelet celebrates two decades of crossing borders by giving women of all ages, ethnicities and backgrounds a way to interpret and personalise our designs in their own unique ways. When they share their stories and passions through their charm bracelet, it’s an opportunity for them to reflect on the meaningful moments in their life.”
He adds, “We strive to allow innovation to excel so that Pandora can evolve along with our consumers and discover new ways to serve them. Yet we’ll always preserve our key traditions of storytelling self-expression and collectability. History evolves, but we’ll never forget our core values.”
Invest in a new piece or start your collection now.