Pro Caffeinating

The best edit of all things coffee related whether you’re a true connoisseur or just an espresso addict

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These are coffees that are complex and often exhibit notes of berries, chocolate, sweet citrus and deep sweetness.

are fruitforward and lively, often displaying sweet citrus, stone fruit and floral notes. They’re characterised by their vibrancy and celebrate a key component of speciality coffee; positive acidity. Often, speciality coffee gets a bad wrap for presenting customers with sour coffees. If sourced, roasted and brewed with care, these coffees can be beautifully sweet with their acidity coming through as something positive in the cup. Green coffees hint at lighter fruits rather than the deeper fruits that Purple Coffees display.

We wanted to try and make it easy for people to understand what they were drinking, without having to know too much about the coffee. If they know that they like green coffees, they know they can pick up pretty much any coffee within that colour range and enjoy it. But the system doesn’t stop you from enjoying coffees in other colours, it just allows you to know the general characteristics of the coffee you’re looking at.

How long have you been involved in the world of coffee?

I’ve been in the industry for around 12 years. I initially started working as a barista to pay for food and rent when I was at university. From there, I started my journey and fell into the rabbit hole that is speciality coffee. It’s such an interesting and diverse industry, there’s so much to continue learning to do.

Why do you think coffee is so important to people?

Coffee is and has been important for hundreds of years, dating back to the religious practice of the Sufis in ancient Arabia, to the Ottoman empire and the advent of the industrial revolution. Coffee is important for four main reasons; acuity (caffeine), ritual, socialising, and of course taste. Throughout the recent lockdown, it’s been interesting to see how people’s priorities have changed. People haven’t needed the caffeine to wake up as often and haven’t been able to socialise. The ritual and, more importantly, the taste of coffees they buy

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