The Midas Touch
Bring the bling to your beauty routine
Ladies, we’ve struck gold on the hottest new beauty trend. Forget bright colours, or even the new no-make-up nudes, and get ready for a gold rush in your make-up bag.
Gold paved the way on A/ W14 catwalks from New York to Paris this year, with metallic gilded eyes twinkling at Jason Wu, gold dustings at Gucci and Dior’s liquid gold dipped brows. Gold-geous!
Skincare brands are embracing the gilding trend, too. La Prairie’s new Gold Infused Revitalizing Serum is packed with pure concentrated gold, while Guerlain’s L’or Radiance Concentrate is infused with magical 24-karat flecks.
But there’s a reason for all of this bling. Gold slows down the signs of ageing and will, thanks to its natural antibacterial and anti-inflammatory properties, calm skin irritations and banish blemishes.
That’s why spas and beauty salons are now offering dazzling treatments to give you a golden glow.
Sisters Beauty Lounge will see you sparkle with its UMO 24ct gold facial (Dh2,000), while Jumeirah Zabeel Saray’s spa on The Palm Jumeirah offers a 24-carat gold facial designed exclusively by Margy Lombard, owner of luxury cosmetic label Margy’s Monte Carlo. It’ll set you back a cool Dh25,000, but expect a mask spun of gold chains to revive and pamper your skin. Worth every dirham? Margy thinks so. “The Treatment aims at slowing down collagen depletion and the breakdown of elastin,” she says. “Gold conducts ions, which stimulate cellular growth of the basal layer, regenerating firm skin cells and providing a tightening effect.”
But if that is out of your price range then add a guilt-free gleam to your beauty regime with our pick of glistening products from eyeshadows to body oils, which will ensure you sparkle from head to toe. Gold stars for all!