Youpam­pery­our face to keep it look­ing its best, butwhatabout your tresses? Carly Hobbs gives th­elow­downon­the lat­est hair trend...

Friday - - Beauty -

alk about true ro­mance. We ladies have a long-lived love af­fair with our locks. On good days it can help us get a pro­mo­tion, put a bit of bounce in our step and gen­er­ally make us feel pretty good about our­selves. How­ever, when a bad day rocks around – be it a frizzy, flat or down­right drab do – it can knock our con­fi­dence, make us grumpy and gen­er­ally ruin our whole look. Yet we put our hair un­der so much stress in the form of pol­lu­tion, styling, heat dam­age, sun ex­po­sure, colour­ing and harsh brush­ing it’s no won­der it some­times looks less than its best.

But while you lav­ish at­ten­tion on your face – exfoliating, cleans­ing and mois­tur­is­ing twice a day and go­ing for fa­cials – you can’t ex­pect your hair to sud­denly be­come su­per-shiny or smooth with a sim­ple sham­poo and few dol­lops of con­di­tioner.

For­tu­nately, this is all about to change, thanks to a big beauty trend do­ing the rounds: ha­cials – aka hair fa­cials. Whether it’s go­ing into sa­lons or spas to have the scalp cleansed, locks treated and shine added, or nab­bing the best home prod­ucts to do it your­self, ha­cials need to be on your beauty radar. And the pro­fes­sion­als are pleased we have fi­nally cot­toned on.

“One of the most no­tice­able fea­tures a woman has is her hair and in (most) cul­tures it is syn­ony­mous with beauty,” says Amin Shey­bani, CEO of Vi­vandi Hair Spa in Dubai (www.hairspa.ae). “It’s un­sur­pris­ing that women are look­ing for ways to en­hance their hair and make it as fab­u­lous and at­ten­tion­grab­bing as pos­si­ble.” Celebri­ties have been hav­ing ha­cials for years. From Jen­nifer Anis­ton to Ju­lia Roberts and Gwyneth Pal­trow, the Hol­ly­wood A-list are smooth­ing, cleans­ing and exfoliating their hair pre-red car­pet. And we sus­pect the likes of Deepika Padukone and Lara Dutta are big fans too, judg­ing by their gor­geously glossy locks.

The statis­tics say it all. “The hair­care in­dus­try is worth bil­lions of dol­lars an­nu­ally,” Amin says. “In fact, it is es­ti­mated that the US hair­care mar­ket alone will be worth a stag­ger­ing $10.5 bil­lion (about Dh38.5 bil­lion) by 2016, which shows how com­mit­ted con­sumers are to en­sur­ing their hair looks its ab­so­lute best. And yet although there is a huge ar­ray of prod­ucts and treat­ments avail­able at sa­lons from well-known hair­care brands, the more dis­cern­ing con­sumer has turned to ded­i­cated hair spas where they will re­ceive treat­ments that have been specif­i­cally pre­scribed to their needs by a tri­chol­o­gist, which will en­sure op­ti­mum re­sults.” nd ac­cord­ing to tri­chol­o­gists our UAE locks are likely to be in need of spe­cial­ist hair help be­cause living in the heat and desert puts our tresses un­der a lot of stress. “Re­search shows that two-thirds of women en­counter some form of hair loss in their life­time,” Amin says. “How­ever, given the harsher, drier en­vi­ron­ment and de­sali­nated wa­ter we have in the UAE, th­ese fig­ures are likely to be much higher. Ge­netic fac­tors, stress and health con­di­tions can also trig­ger this kind of thin­ning.”

Amin be­lieves the sun is a com­mon cul­prit when it comes to prob­lems such as dry­ness and spli­tends. “Th­ese are very com­mon in this re­gion and can be helped with the in­clu­sion of deep­con­di­tion­ing treat­ments. Women can also suf­fer from over­pro­cessed hair due to regular sa­lon vis­its for ex­ces­sive colour­ing, perming and semiper­ma­nent straight­en­ing treat­ments.”

Add a few dips in the sea or chlo­ri­nated swim­ming pools and we have a whole lot of hair trou­bles. “Chlo­rine can af­fect hair by dis­solv­ing

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