We’ve all heard of mul­ti­task­ing and now smart beauty mavens are ap­ply­ing this to their mask rou­tine, us­ing a myr­iad prod­ucts to tar­get break­outs, wrin­kles, pig­men­ta­tion and dark cir­cles all at once. re­ports on the latest beauty craze

Friday - - Beauty -

FFrom let­ting fish nib­ble dead skin on our feet in a bid to soften our soles, to con­tour­ing our com­plex­ion so that we end up look­ing like a clown, beauty trends tend to come and go. So when we tell you that there is a new trend get­ting beauty buffs ex­cited, we un­der­stand your scep­ti­cism – but hear us out, as this is one trend that might ac­tu­ally make sense for our skin.

We’re talk­ing about mul­ti­mask­ing, which is the art of ap­ply­ing sev­eral dif­fer­ent masks to ar­eas of your face at the same time to tar­get dif­fer­ent skin­care con­cerns at once. Just search for it un­der #mul­ti­mask­ing on In­sta­gram and you’ll know what all the fuss is about: hun­dreds of pic­tures of faces slathered in dif­fer­ent-coloured face­masks up­loaded in their droves by beauty trend­set­ters. But along with be­ing photo-wor­thy, der­ma­tol­o­gists agree that the idea isn’t as ec­cen­tric as it looks.

Ac­cord­ing to New York-based cos­metic der­ma­tol­o­gist Dr De­bra Jal­i­man, it’s a le­git­i­mate skin­care strat­egy. She should know – she has sev­eral well-known celebri­ties and mod­els on her client list (though she re­fuses to name them).

She sug­gests ei­ther ap­ply­ing one mask af­ter another and rins­ing them off in be­tween, or ap­ply­ing dif­fer­ent masks to var­i­ous parts of your face all at once, based on your skin­care needs. Dr Reem Al Kad­dah, Spe­cial­ist Der­ma­tol­o­gist at Dubai’s iCare clin­ics, agrees. ‘It makes to­tal sense. Why go for a one-beau­ty­mask-fits-all if you have an oily T-zone, but dry cheeks show­ing signs of pig­men­ta­tion, for ex­am­ple?’

So take a close look at your skin so you can cre­ate a be­spoke mul­ti­mask. Maybe you get a break­out on your chin but want to tar­get the dark cir­cles un­der your eyes and pig­men­ta­tion on your cheeks?

Dr Reem ad­vises, ‘If you have shiny, oily skin over your nose and dry skin over your cheeks, opt for a clay-based mask for the nose area and a mois­tur­is­ing one, like aloe vera, for the cheeks. You can zone in on var­i­ous prob­lems with dif­fer­ent masks.’

Once you’ve mapped your face, you are ready to pick masks to ad­dress those con­cerns… Why might you need a sep­a­rate mask for the area around your eyes? The sim­ple an­swer is that the skin here is the thinnest and most del­i­cate on our body. As col­la­gen pro­duc­tion slows, the skin be­comes ever more frag­ile. It grad­u­ally loses its elas­tic­ity and may be­gin to sag. It is usu­ally the first area to de­velop fine lines and wrin­kles.

If crow’s feet are a con­cern, try Elemis Pro-Col­la­gen Hy­dra-Gel Eye Masks Dh387, for an in­stant skin-tight­en­ing ef­fect. It plumps the skin and min­imises fine lines and wrin­kles, while en­hanc­ing skin hy­dra­tion. What about dark cir­cles? Dr Stephen Juan, an­thro­pol­o­gist and au­thor of sev­eral best­sellers on hu­man anatomy from Syd­ney Univer­sity, ex­plains: ‘When some­one

‘Why go for a ONE-beauty-mask-fits-all if you have an OILY T-ZONE, but DRY CHEEKS show­ing signs of pig­men­ta­tion, for ex­am­ple? You can ZONE IN on VAR­I­OUS prob­lems with DIF­FER­ENT MASKS’

be­comes tired, their body is forced to pro­duce more cor­ti­sol to keep them awake. When this hap­pens, the blood vol­ume in the body in­creases and blood ves­sels en­large to cope with the ex­tra vol­ume. The smaller veins un­der our eyes are likely to change more vis­i­bly un­der the thin layer of skin, hence the dark ap­pear­ance.’

Sephora Pearl Eye Masks Dh20 each, help to ban­ish dark cir­cles with nat­u­ral white pearl to even out skin tone and broc­coli ex­tract to clar­ify and bal­ance the eye area.

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