Zahi­rah Vari­awa (in red dress), manag­ing di­rec­tor of Think Liquorice, wear­ing Reemami, and col­leagues Felic­ity Stokes (right), wear­ing Zena Pres­ley, and Elise But­ler, wear­ing Reemami

Friday - - Fashion -

Zahi­rah is the manag­ing di­rec­tor of Think Liquorice, a bou­tique PR and brand man­age­ment agency in Dubai, as well as a part-time TV pre­sen­ter and event host. The com­pany looks af­ter the brand and com­mu­ni­ca­tions needs of life­style, hos­pi­tal­ity and fash­ion brands in the re­gion and abroad. South African Zahi­rah has re­cently ex­panded her busi­ness into a new of­fice – so we de­cided to show her and the team in the work­place. How do you think be­ing in the UAE has helped you build your busi­ness? The UAE has opened end­less doors of pos­si­bil­ity. It’s given me a re­new­able source of en­ergy to see no lim­its and in do­ing so al­lowed me to achieve great things. The re­gion’s ‘any­thing is pos­si­ble’ ap­proach to build­ings, life­style, travel and more has laid the foun­da­tion for me to see fruit­ful ben­e­fits of hard work and big dreams. That strength in pos­si­bil­ity has al­lowed me as a young, new busi­ness owner to see past the risks and chal­lenges in ev­ery­day and long-term de­ci­sions, and sol­dier on to the next level. What do you love most about the UAE? The cos­mopoli­tan so­ci­ety – on any given day you hear sev­eral ac­cents, meet peo­ple from a va­ri­ety of coun­tries, have ac­cess to al­most any in­ter­na­tional cui­sine and are lo­cated in the mid­dle of the world mak­ing travel and global dis­cov­ery that much eas­ier. What does the fu­ture hold for you? Fail­ing to plan is plan­ning to fail, they say, so while I do like to plan I think life has its own path for us and I do en­joy the sur­prises. If I had the op­por­tu­nity to se­lect a few things I’d like to see hap­pen it would def­i­nitely be start­ing a fam­ily, grow­ing the busi­ness within the re­gion and in key tar­get mar­kets like the US and Aus­tralia – and in gen­eral do­ing great things!

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