REESE WITHER­SPOON TELLS A STORY

Friday - - Beauty -

Reese Wither­spoon has been ap­pointed Sto­ry­teller-inChief at El­iz­a­beth Ar­den. Won­der­ing what that means? Us too! Ac­cord­ing to the beauty brand, Reese will help shape the brand’s nar­ra­tive for ad­ver­tis­ing cam­paigns and mar­ket­ing con­tent. She’s also go­ing to ap­pear in a num­ber of cam­paigns for the fore­see­able fu­ture. Es­sen­tially Reese will be the new face of the brand, in­clud­ing new prod­ucts, but will be in­volved in the con­cepts and de­sign of the brand’s im­age, too – a new twist on the brand am­bas­sador role. We look for­ward to see­ing her work!

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