REESE WITHERSPOON TELLS A STORY

Reese Witherspoon has been appointed Storyteller-inChief at Elizabeth Arden. Wondering what that means? Us too! According to the beauty brand, Reese will help shape the brand’s narrative for advertising campaigns and marketing content. She’s also going to appear in a number of campaigns for the foreseeable future. Essentially Reese will be the new face of the brand, including new products, but will be involved in the concepts and design of the brand’s image, too – a new twist on the brand ambassador role. We look forward to seeing her work!