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Q My daugh­ter would like to pur­sue an undergraduate de­gree in me­dia and com­mu­ni­ca­tion. As par­ents we are con­cerned about her em­ploy­ment prospects. We would also like to know about fur­ther stud­ies that she can pur­sue over­seas. A Me­dia is ev­ery­where. From what we read, to what we watch to what we lis­ten – it in­flu­ences our lives in many ways.

Uni­ver­si­ties of­fer­ing me­dia and com­mu­ni­ca­tions de­grees look for stu­dents with crit­i­cal anal­y­sis skills, un­der­stand­ing of cur­rent me­dia trends, re­search abil­i­ties and above all, a pas­sion for the in­dus­try. Strong com­mu­ni­ca­tion skills are para­mount.

Experience is key in this in­dus­try. Make sure your daugh­ter does in­tern­ships that give her ex­po­sure and build up her CV. She should seek out col­leges and uni­ver­si­ties that of­fer academia-in­dus­try link­ages, or are con­sis­tent ‘feeder’ schools to the in­dus­try.

There are a few strict aca­demic re­quire­ments. Your daugh­ter should make her­self an ideal can­di­date by demon­strat­ing her pas­sion through ex­tracur­ric­u­lar ac­tiv­i­ties.

In the UK, uni­ver­si­ties such as LSE, Univer­sity of Leeds, Univer­sity of Lon­don and King’s College Lon­don all of­fer me­dia de­grees. The Univer­sity of Am­s­ter­dam and a large num­ber of Ger­man uni­ver­si­ties of­fer world-class ed­u­ca­tion as well.

In the US, too, you are spoilt for choice, with in­sti­tu­tions such as USC, UC-Berke­ley, UT-Austin and Univer­sity of Wis­con­sin. Your daugh­ter will have to take the SAT test if ap­ply­ing to any of these US uni­ver­si­ties. Across the bor­der in Canada both McGill and the Univer­sity of Western On­tario of­fer solid pro­grammes as well.

Af­ter grad­u­a­tion, she should be able to join a wide va­ri­ety of jobs – with re­cent stud­ies show­ing nearly 80 per cent of stu­dents be­ing em­ployed, it is a highly em­ploy­able de­gree.

SAN­JEEV VERMA is an in­ter­na­tional ed­u­ca­tion coun­sel­lor

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