How to improve the way people see you

Personal branding expert Jennifer Holloway shares her top tips...

Beconscious,notparanoid

‘People pick up clues about you – and use them to form their impression of you – in every way. Some clues will be in things that you write – an email or your online profile. Some will be in things you say, like how you deliver a presentation or your accent or tone of voice. Some will be in things people see, such as your body language or the state of your desk. People can even pick up clues about you from what they physically feel – just think of a handshake. You want to be aware of every little clue you’re giving… but not to the extent of paranoia.’

Avoidthecurseofknowledge

‘We all suffer from The Curse of Knowledge: once we know something, we can never un-know it. So looking at yourself in the same way a complete stranger would is impossible – because we know too much about ourselves. That doesn’t mean you shouldn’t try, though. Take a look at all the ways someone might pick up those initial clues about you and ask yourself, ‘If I didn’t know me, what impression would that give?’ Or better still, ask a friend to give you an honest view.’

Don’t underestimate people’s perception

‘People pick up on the tiniest things, so don’t presume they don’t matter. If you know your LinkedIn photo could do with looking more professional, a lack of professionalism is what people will pick up. If you know your shoes are looking shabby and in need of some polish, being un-polished is how you’ll be perceived. They’re simple things to fix and can make a big difference.’

Beconsistent

‘Like any brand, it’s important that your personal brand is consistent, because that’s when trust is built. Over time, people continue to gather information about you to further substantiate their initial impression, so each clue should be subtly re-enforcing the last one. For instance, if you dress, talk, stand and speak like you’re a confident person, your handshake should be confident too. But if you offer someone a handshake that’s as limp as a dead fish, they’re going to question whether the other clues they picked up were authentic and true.’

More info: jennifer-holloway.co.uk