REN Buying better beauty
By making smarter purchases you’ll have a product that contributes to global philanthropic goals – and if that isn’t mindful then we don’t know what is
This brilliant brand have just launched a new initiative to help clean up the world’s beaches and seas. Ren have teamed up with the Surfrider Foundation, a non-profit organisation, to help protect clean water and healthy, plastic-free beaches by organising beach cleanups throughout the US, with Europe and Australia to follow. The brand have also made a pledge to work towards having zero waste by 2021. This pledge means the brand will remove all unnecessary packaging, make as much packaging re-usable or re-fillable and that 100 per cent of the packaging will be recyclable.
BUY INTO IT: Atlantic Kelp and Microalgae Anti-Fatigue Bath Oil, Dh135. Not only does this vegan oil hydrate the body but it de-stresses the mind.
AVEDA
The mission at Aveda is to care for the world, and they do this in a number of ways. Firstly they have a clean water initiative and since 2007 have donated $44 million to support projects that protect clean water around the world. They are also dedicated to ensuring that the manufacturing of their products is as economically sound as possible and are the first beauty company to manufacture products with 100 per cent wind power.
BUY INTO IT: Aveda Dry Remedy Moisturizing Oil, Dh105. Using organic buriti oil harvested from Brazil, this daily leave-in treatment will make even the driest of hair feel more manageable.
THE BODY SHOP
When you think of brands that do good then The Body Shop is probably one of the first that spring to mind. They were the original pioneers of creating crueltyfree products and are also totally vegetarian. But the good work doesn’t stop there. By 2020 Body Shop have made some amazing commitments to improve things around the world. They are doubling the community trade programme they already have in place to help support the communities that produce them. They want to help 40,000 economically vulnerable people access work around the world and invest 250,000 hours of skill and know-how to enrich the biodiversity of local communities.
BUY INTO IT: The Body Shop Moringa Body Yogurt, Dh99. A gorgeously rich body cream that contains Community Traded Moringa from Rwanda and Almond Milk from Spain.