BOTTLED WATER GOES GREEN

It was evident that sustainability considerations have entered the bottled water industry too if the Gulfood 2019 was any indication.

With a 100 per cent recyclable, plant-derived water bottle, US-based Just Water is not only a sustainably packaged product, but is also ethically sourced, says Just Goods’ CEO, Ira Laufer. ‘Unlike most plastic bottles that are made entirely from petroleum products, 82 per cent of every Just Water bottle is from renewable resources that can be regrown naturally. The packaging paper comes from certified forests while responsibly-sourced sugarcane make up the shoulder and cap of the bottle. The result is that our bottles have a 74 per cent reduction in carbon emissions, compared to a standard plastic bottle.’

He adds that his is an ethical water sourcing company committed to making a direct and positive impact in the communities it operates in.

While Lebanese brand, Talaya, marked its debut at Gulfood 2019 with its new 100% recyclable eco-friendly range of EcoglassTM bottles, a patented German innovation that is created by using a very thin layer of glass to coat the inside of a PET bottle, French company, Ocean Fresh Water, presented a revolutionary bottled deep-sea water brand, Ôdeep. According to Jacques Le Moigne, CEO of Ôdeep, ‘We extract our water from a depth of 300m in the ocean aboard eco-aware bottling vessels. This deep ocean water is processed, bottled and palletised all onboard the bottling vessel and is a great alternative to land-based water resources.’